FOUNDED IN 2012.
Doomsday Society has grown into one of the most recognisable independent projects in the Italian streetwear scene, with an active community and an identity that keeps evolving while staying true to itself.
Over the years, Doomsday Society has forged its own path through collections, events, collaborations and projects that go beyond the product.
Through its pop-up stores in London and Barcelona, the brand has connected with different communities and cultures, building a network of relationships that remains one of its greatest strengths.
Its collections have been worn by Italian and international artists, becoming part of tours, backstage spaces, recording studios, television productions and creative scenes around the world.
CREATE RATHER THAN CONSUME.
Doomsday Society is for those who create rather than consume, who question rather than follow, and who see art, music and design as a way to understand the world around them.
We are not interested in fitting into existing categories. We prefer to create our own.
Every product, collaboration and project is an extension of the people behind it.
WHAT WE'RE MADE OF
Independent music, contemporary art, underground publishing and creative communities that reinvent themselves every day.
Each collection emerges from the meeting of visual research, graphic experimentation and artistic collaboration. The aim is not to follow what already exists, but to help build a distinctive and authentic visual world.
Music
Music is where it all begins. It is the language that brings our community together and influences every collection, collaboration and project.
Art + Creativity
We use art, design and experimentation to build a distinctive visual world that is constantly evolving.
Community
Doomsday Society exists because of the people who are part of it. The products follow; the community comes first.
DIY
We believe in initiative, independent production and the freedom to create our own opportunities without relying on the rules of the system.
Counter culture
We do not chase what is relevant today. We prefer to build something that will still mean something tomorrow.
DEFINED BY AN ATTITUDE.
Doomsday Society speaks to those who experience creativity as a necessity, not a profession.
Musicians, artists, filmmakers, designers, photographers and people who find a common language in independent culture. People who prefer to create rather than follow, to build rather than consume.
Our audience is not defined by age, gender or background. It is defined by an attitude.
Production. Every product is developed with a focus on quality, materials and lasting durability. We favour limited production runs and collaborations with partners who share our vision and quality standards.
BEYOND CLOTHING.
Doomsday Society is an independent creative collective that generates ideas, connections and experiences. Clothing remains the starting point, but no longer defines the limits of the project.
In the coming years, Doomsday Society will develop an ecosystem where fashion, music, art, events and content coexist under a shared vision: a physical and digital space where artists, musicians, designers and creatives can meet, collaborate and bring new projects to life.
A living archive
Build a living archive of contemporary underground culture through content, publications and research.
Real opportunities
Create real opportunities for artists, musicians and creatives to connect through events, workshops and shared projects.
Vision over market
Produce collections, artworks, content and collaborations driven by our vision, rather than market demands.
From Sardinia, outward
Connect the Sardinian and Italian creative scenes with international communities that share the same independent spirit.
THE PEOPLE
Doomsday Society is part of Anchors Aweigh Srl, an independent creative group developing brands and projects across fashion, music, media and contemporary culture.
Andrè Suergiu
Founder & creative directorFounder and creative director of Doomsday Society. He also founded Anchors Aweigh Records, an independent label active since 2007 and a key name in the international hardcore punk scene. Frontman of Gold Kids and Second Youth, and founder of AA Merch.
Marcello Rock
Illustrator & designerMarcello Collu is an illustrator, designer, hand-poke tattoo artist and musician. He plays a key role in the evolution of Doomsday Society's visual identity, contributing artwork, graphics and creative direction.
Fr3nk Liori
Illustrator & tattoo artistBorn in Cagliari in 1985, Francesco Liori is a Sardinian illustrator, tattoo artist and creative known for his dark fantasy style. He collaborated with the Machete crew and co-founded the streetwear label Doomsday.
Francesco Schiavi
Illustrator & tattoo artistIllustrator and founder of Tattoo River, a leading studio in the Italian and international traditional tattoo scene. He created some of Doomsday Society's most iconic products and graphics.
Simone Deiana
DJ, producer & designerKnown as ArpXP, DJ, producer, graphic designer and creative director active on the international electronic scene for over twenty years, with work for labels and festivals including Metalheadz and Sunandbass.
Skan
Muralist & visual artistMuralist and visual artist active in contemporary street art, combining graffiti, figurative art and memory. For years he has created iconic graphics that helped define the Doomsday Society visual world.
REEF Studios
Creative studioIndependent creative studio specialising in audiovisual production, CGI, VFX and immersive content, working internationally with brands, artists and live productions.
Andrea Folino
Director & creative directorDirector, entrepreneur and founder of REEF Studios. Active in the audiovisual industry since 2010, he has directed productions for international brands and led music videos, campaigns and live shows.
